Green Valley is rooted in the lives of our farmers.

Our farmers hail from the serene village in and around Kanjirapuzha in the district of Palakkad in Kerala. Nestled by the Western Ghats and blessed with an abundance of rainfall, the soil of this land is rich and diverse and supports the agriculture of various crops, including coconuts. West Coast Tall, a variety of coconut palm with a productive lifespan of 60-80 years, is the most common choice of our farmers. 

Agriculture is a way of life here.

Spotlights

  • Vavvachan

    A passionate organic farmer dedicated to growing sustainable produce. With over two decade of experience, Vavvachan expertly cultivates a diverse range of fruits and vegetables, using eco-friendly methods that prioritize soil health and biodiversity.

  • Siby

    A small scale farmer with extreme perseverance and dedication to create produces that are nothing less than the best. Alongside cultivating coconuts, Siby also tends to his cattle.

  • Sundaran

    Coming from a long line of farmers, Sundaran cultivates a variety of crops including coconuts, areca palms and bananas. He has been an integral part of the farming community of Kanjirapuzha, with his hard work setting a example for others.

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Honouring the land and preserving the traditions are a passion to most.

While the world has moved onto ways that make agriculture commercial and more profitable, the farmers of Kanjirapuzha have been trying to preserve generational practices, thereby maintaining the integrity of the soil and the crop. 

They adopt an intercropping system of coconuts with crops like cocoa, areca nuts, nutmegs, and more. Organic farming is widely practised integrating livestock like cattle, chickens, and goats into their operations and utilising natural manure for fertilisation. 

Their primary aim is to produce consumables that are not tainted by chemicals.

But this journey has been far from easy.

With the rising price of coconut cultivation and the stagnant commodity price, making ends meet has been growing impossible by the day. The coconut prices have been staggering behind the ever rising labour and production costs.

This highlights the stark disparity between farmers' and farmhands' livelihoods. Sustainable agricultural practices are crucial for local economies and global efforts to combat malnutrition.

However, these efforts are consistently thwarted by the widespread presence of adulterated produce, which not only harms consumers but also perpetuates a cycle of exploitation that forces farmers to sell at a loss, further entrenching their financial struggles.

So what can you do about it?

Make mindful choices. When you buy a product, remember that your money is a vote for the values and practices of the company behind it.

Ask yourself if your purchase aligns with your values and supports a cause you believe in.